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ROE – Return on Equity

Return on Equity (ROE) measures how efficiently a company generates profit from shareholders' equity. Generally, the higher the ROE, the better the company can leverage its shareholder equity to generate profit.

12 minutes

Intermediate

October 7, 2025

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Cristian Cochintu

Cristian Cochintu

ROE – Return on Equity

There is no magic measure or ratio regarding stock analysis. While some prefer to focus on technical aspects, such as recent movements in the stock price, others will mainly focus on financial health indicators of a business, known as fundamental investing. Return on equity (ROE) is frequently used by investors who want to know how well a company uses the capital supplied by its shareholders to generate returns.  

Understanding ROE could be essential for stock investors, especially for those with a long-term strategy, because it facilitates assessing a company's performance, profitability, or growth potential and comparing businesses in the same area or industry. This article explains what ROE is, how to calculate it, why it is important, and how investors can use it to make better-informed investments.    

Return on Equity (ROE) – Key Takeaways 

  • Return on equity (ROE) is an excellent instrument to see how successfully a company uses its shareholders' equity to generate profits.
  • Understanding ROE could help stock investors assess a company's profitability, stock growth rate, and dividend growth rate.
  • A higher ROE percentage is typically more attractive for investors when comparing stocks.

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ROE Meaning - What is ROE?

Return on Equity (ROE) is an essential profitability measure that shows the efficiency of a company's operations in generating profits related to its shareholders' equity. A high ROE percentage may indicate that a company is more capable of using its shareholder equity to generate profit. If we had to compile the shortest and most relevant ROE definition, this could sound as follows: ROE is a financial metric that reveals how much money a company makes for every dollar of shareholders’ equity.

Return on equity (ROE) is an important indicator for determining a company's financial health because it can break through the clutter and disclose one important fact: the return on investment for each dollar contributed by shareholders.

Return on equity (ROE) is an important ratio for investors to consider because it eventually determines whether an investment is attractive. By comparing ROE over time to industry standards, investors may spot trends in a company's profitability.

How to Interpret Return on Equity (ROE)

ROE is expressed as a percentage and is used to determine a business's profitability. Interpreting a company's return on equity (ROE) can be complex, whether we are talking about a business or potential stock investments.

Generally, the higher the ROE percentage, the better the company's management team performs in generating income and growth from shareholder investments. On the other hand, a low or negative ROE might reveal that the company earns relatively little compared to its shareholders' equity or didn't effectively use the money that the shareholders had invested.

There are two methods to analyse the ROE:

Time analysis

This refers to how the company's return on equity (ROE) has evolved. A corporation becomes more profitable in relation to shareholders' equity if its return on equity (ROE) rises and vice versa.

Competitive analysis

This refers to how a company's ROE compares to peers and comparable businesses. A company is probably running more efficiently if its return on equity (ROE) is higher compared to that of its peers in the industry.

However, it is not always that simple, and investors should usually dig deeper. This is because ROE is not only about a business's profit. It is also about how well the company uses its resources, how much risk it takes (by borrowing money), and the implications of those decisions for the company's long-term prospects. Furthermore, the ROE averages could vary depending on the sector or on the type of business. 

How to Calculate Return on Equity – ROE Formula

ROE can only be calculated if a company's net income and stockholder equity are positive figures. Before applying the return on equity formula, we should understand some key terms, such as:

  • Net income is the profit after subtracting all expenses. Investors should check the company's income statement to find it.
  • Shareholders' equity (shareholder book value) is the right that shareholders have to a company's assets following the settlement of its debts (total assets - total liabilities). To find it, investors should check the company’s balance sheet.

Return on Equity Formula

ROE = (Net Income / Shareholders' Equity) * 100

Note: Instead of calculating ROE at one time, some investors may use the average shareholders' equity over a specific time period, such as a quarter or fiscal year, to avoid potential fluctuations in shareholders' equity over time.

So, another ROE formula investors may apply, also known as ROAE, is:

ROE (ROAE) = (Net Income / Average Shareholder's Equity) * 100, where:

  • Average shareholders’ equity = the total of owners' equity's starting and ending values divided by two.

Return on Equity (ROE) Calculation Example

We will give an example to help you better understand how to calculate return on equity. For the previous 12-month period, let's say company ABC had a net income (profit after expenses) of $20 million and shareholders' equity (or net worth) of $100 million.

To calculate ROE:

ROE = Net Income / Shareholders' Equity
         = $20 mil / $100 mil
         = 20%

This means that for every $1 of equity, the ABC company earns $0.20 (20%) in net income.

How to Calculate ROE with the DuPont Formula

DuPont analysis is a method for assessing several components of a company's ROE to better understand the types of operations that result in a higher return on equity.

It is a more comprehensive assessment that dissects ROE into three crucial components: financial leverage, asset turnover ratio, and net profit margin. To find out how a company is boosting its ROE and whether it will be able to do so sustainably in the future, each of these measures can be determined independently and then compared against similar companies.

The DuPont Formula is:

ROE = Net Profit Margin x Return on Assets x Financial Leverage

Compared to the straightforward ROE calculation (annual earnings/shareholder equity), the DuPont analysis offers a more thorough understanding of the business's health by using these three ratios that, separately, can offer a better understanding of a company's activities and capital structure.

For example, a high net profit margin shows that the company excels at cost control and profit generation from sales. However, a low asset turnover ratio indicates inefficient asset utilization. On the other hand, a business that has increased its return on equity (ROE) by taking on more debt, for instance, is less likely to be able to do so in the years that follow than one that achieved the same ROE by increasing its net profit margin and asset turnover rate. However, the risk associated with a company is impacted by increasing financial leverage through debt. Therefore, carefully considering the trade-off between risk and profit is necessary.

ROE vs ROIC (Return on Invested Capital)

Although they assess different facets of financial performance, return on equity (ROE) and return on invested capital (ROIC) are both measures of how well a company generates profits. Knowing the differences between ROIC and ROE as an investor can give you essential information about how effectively and sustainably a company is growing.

Return on Invested Capital (ROIC) is a broader measure of how effectively a company uses its overall financial base to generate profits because it includes both equity and debt. 

The ROIC formula is:

ROIC = Net Operating Profit After Tax / Invested Capital.

When to use ROIC instead of ROE?

  • If someone wants to know how well a business produces returns for its shareholders, they should use ROE. Equity investors who want to know how much profit a company generates on their equity investment will calculate ROE.
  • When investors want a more comprehensive view of how well a business employs all its capital, including debt, they may use ROIC. When assessing companies with a lot of debt, ROIC is particularly crucial because it indicates how efficiently the loan is being used.

A table comparing ROE and ROIC ratios that might be relevant for stock investors

Aspect ROE (Return on Equity)ROIC (Return on Invested Capital) 
Formula Net Income / Shareholders' Equity NOPLAT (EBIT after tax) / Invested Capital 
Interpretation Profit per dollar of equityProfit per dollar of all invested capital 
What it measures  Efficiency in using equity capital only Operating performance independent of capital structure 
Impact of leverage Can be artificially inflated by debt Separates operating performance from capital structure 
Use caseAssess returns to stock investors Assess overall value creation for all investors (debt + equity)
When to preferFor equity holders focusing on shareholder returns For a comprehensive view of business efficiency and value creation 
Limitation Can be skewed by high debt levels More complex to calculate; needs detailed data 

In conclusion, ROE is best used for evaluating how well a company generates profits from shareholders' equity, but it can be misleading if the company has high leverage. ROIC provides a clearer picture of overall efficiency by including debt, making it better for understanding total capital effectiveness and value creation for all investors. Knowing the difference between ROIC and ROE may help you spot companies that balance profitability and long-term growth better.  Knowing the difference between ROIC and ROE may help you spot companies that balance profitability and long-term growth better.

How to use ROE for stock investments

For analysts and stock investors, ROE may sometimes serve as a compass. For example, ROE might be useful in predicting how quickly a business could grow or how its dividend payments may rise. This is most effective when the ROE is comparable to or somewhat greater than that of other businesses in the same industry.

Additionally, stock investors may use return on equity (ROE) to spot potential risks, profit irregularities, excessive debt levels or to understand management's efficiency.

Growth assessment

ROE could be a crucial instrument for investors considering long-term investments. A business with a high return on equity (ROE) is likelier to have a robust growth base. To estimate how quickly a company might grow, investors could combine return on equity with another indicator known as the retention ratio, which reflects what percentage of the company's profit is retained and used to finance future growth.

Dividend growth rate assessment

ROE can also be used to forecast a company’s dividend growth rate, which may be extremely helpful for income investors trying to estimate how much a company’s dividend might increase. This can be calculated by multiplying ROE by one minus the payout ratio a business uses to decide how much to pay out in dividends. Companies that pay dividends and have a high return on equity (ROE) tend to draw in additional investors and increase shareholder value.

Risk assessment

Generally, a high return on equity is a positive thing for a company. However, a high ROE could sometimes be a signal for various issues, including irregular earnings, high debt or a small equity account compared to net income. All these could be risks associated with stock investments. Generally speaking, a negative or an abnormally high ROE should be regarded as an alert sign that demands an in-depth investigation.

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It is also important to mention that if a company has negative profits and negative shareholders' equity, ROE will be positive, potentially misinforming investors about its financial health. 

Factors Affecting ROE

The Return on Equity ratio is influenced by several factors that can significantly impact a company's financial performance and profitability.

  • Profit Margin: The profit margin is the percentage of each sale that reflects profit after deducting all expenses. For example, a company with a 20% profit margin makes $0.20 in net income for every dollar of sales. A high profit margin could mean successful cost-cutting and improved revenue conversion to profit. This may also result in increased earnings for shareholders and, therefore, a higher ROE.
  • Asset Turnover: This is a measure of how well a business makes use of its resources to produce income. Generally speaking, a greater asset turnover indicates that the business successfully turns its assets into sales, which could lead to a higher ROE. For instance, a company with $10 million in assets and $2 million in revenue has a higher asset turnover than one with $20 million in assets and the same revenue.
  • Financial Leverage: Financial leverage refers to financing a business's operations and investments with borrowed money. It also involves higher debt commitments and interest payments, which could increase risks if its earnings go down. For instance, a company with a debt-to-equity ratio of three has 3 dollars of debt for every dollar of equity. As a result, its ROE is more likely to be bigger.
  • Share Buybacks: By repurchasing its own stock, a company can raise its return on equity (ROE). A company's ROE rises when it buys back its shares since there are fewer outstanding shares, which determines higher earnings per share (EPS). For instance, a company's EPS will be $1 if it has $1 million in net income and one million outstanding shares. If the company repurchases 100,000 shares, the outstanding shares will drop to 900,000, and the EPS will rise to $1.11, boosting ROE.

ROE is an essential metric for determining a company's financial health. However, it is equally critical to understand all the factors that can influence it. By considering these aspects, investors can make more educated assessments about whether or not to invest in a specific company.

Return on Equity (ROE) Limitations

Similar to other financial metrics, return on equity (ROE) has some limitations and can occasionally be a flawed measure of a company's success or failure. It should also be used in conjunction with other indicators.

  1. Is strongly influenced by leverage: By taking on additional debt, which decreases the company’s equity, companies can increase their return on equity (ROE). Such a scenario, also known as a high debt-to-equity ratio, is not a sign of great operational performance. Still, it may indicate that a company is carrying more risks. For this reason, investors often prefer to calculate Return on Capital Employed (ROCE), which accounts for debt and equity and may offer a more accurate picture.
  2. Vulnerable to accounting practices: Another drawback is that ROE is vulnerable to being purposefully manipulated using accounting tricks or simply varying depending on various accounting procedures. For example, a company can overestimate its earnings using aggressive accounting techniques, which could raise the ROE.
  3. It has a short-term focus and can be manipulated: As a company's balance sheet fluctuates across quarters and fiscal years, ROE can also vary dramatically over time. As a result, a company's management can put first initiatives that increase the ROE in the short term if this is linked to higher compensations, even if they jeopardies longer-term prospects.

In conclusion, although ROE offers insightful information, investors should be aware of its limitations and use it alongside other measures (such as ROA, P/E ratio, and cash flow). Effective decision-making depends on a comprehensive analysis that considers risk and profitability. Remember that no single financial metric can fully capture a company's financial stability.

Final words about ROE

Return on equity, or ROE, is a crucial financial metric that determines a company’s efficiency in generating profits from its shareholders’ equity. However, like any other financial ratio, ROE has some limitations, and a company can artificially boost ROE by decreasing total shareholders' equity.

Even though it doesn't provide all the details you require on a company's financial health, ROE can be a handy tool for financial analysis, mainly if used alongside other financial metrics and indicators.

Free resources

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Sources:

FAQs about Return on Equity (ROE)

Although ROE can vary substantially from one industry to another, a 15% - 20% ROE is generally considered as "good".

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